Direct Sales Myths and How to Avoid Them

There are many myths associated with Direct Sales and Network Marketing, and you may even be guilty of repeating some of them. If you know them, and understand why they are misleading, you’ll know to avoid them and set yourself apart.  

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Direct Sales Myths and How to Avoid Them 

Myth 1 in Direct Sales - Network Marketing is easy - it’s simple, but it is NOT easy. Yes, it’s easy to join and sign up, pull out that credit card. But not so easy to work, as we get our mental junk in the way! Telling people it is easy is a sure way to get them to quit at the first challenge. 

Myth 2 in Direct Sales - Anyone can do it. Yes, anyone can join, but it takes a special type of person to have the tenacity to see the job through. And, success stories in hundreds of companies over decades has proven that it’s not your background, education, where you are from, etc, that determines your success. 

Myth 3 in Direct Sales - You only need 2 or 3 people. Now, it is true that it is usually only 2 or 3 people who account for 80% of your income, but it may take 10, 20, 50, 100 or several 100 to find those 2 to 3. We don’t know when they will come in, but if you stick with it, the leaders will show up. 

Myth 4 in Direct Sales - Just talk to your family and friends. This is a great starting point, and is important, but we must expand from there. That’s why we make a list of 100-200 to BEGIN WITH! 

Myth 5 in Direct Sales - You can make bug money quickly. Well, it CAN happen but seldom does, so why frustrate people from the start. When you buy a McDonald’s franchise, and drop $1 million, they tell you that you will not be making a profit for 2-5 years. So, why do we want to make it seem so easy in Network Marketing. 

Myth 6 in Direct Sales - Everyone will want or need this product. Not always. People buy what they want, not always what they need. And while you may want and need it, not everyone will. Offer it to everyone, and then detach from the outcome of who wants it and who does not. 

Myth 7 in Direct Sales - We don’t sell. Right, we share. I know, I know. There is no shame kin selling so don’t think that there is. Learn how to create win-win situations so that people are naturally sold. Don’t be the hard core strong pressure sales person. 

Myth 8 in Direct Sales - We have the best (fill in the blank!) - It may be the best for you, but never put words in someone else’s mouth. Let them tell you it’s the best for them. That’s the best testimonial and “sales job” you can possibly do. Ford drivers won’t convince Mercedes drivers that a Ford is best. And, vice versa.  

Myth 9 in Direct Sales - Our products are more expensive because they are higher quality. Are they? Really? Do you know that? Have you had the products lab tested? This can be touchy so it’s important that we steer clear of saying things that we can not really back up with evidence. 

Myth 10 in Direct Sales - There is little to no risk. Why even mention this? There is not, from a financial standpoint, but some people tie in an emotional risk to any business where they have to talk to others. So, understand this so you can work to move people past it. 

Myths abound. Know them, understand them and just stay true, authentic and a good ally to your friends and prospects. They will appreciate you for that. 

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