On the last show, I mentioned the new business launch I am doing with my 19 year old daughter and shared that we would be detailing our business launch and strategy and how to do a prelaunch and 90 day launch.
So, on this show, let's talk about the first step, choosing the right company to launch.
Welcome to the Street Smart Wealth podcast, delivering everything awesome in how to start, launch and succeed in a Direct Sales and network marketing business. I have a free gift for you - Profit in Your PJs - 8 Easy steps to take your business online and sponsor via the internet. Grab it at ProfitInYourPJsNow.com
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Couple of quick things - I am pretty sure I am going to take the podcast back to a once a week show, on Thursdays, so this may be the final Monday show.
And, I want to add in more freedom to add special shows when I want, without being locked into 2 shows a week and on set dates.
Why? Business is booming, and the goal is to have a lifestyle business!
And, I may start another show geared around building as a busy mom. I'm just not sure, so if you have thoughts and ideas, share them with me -
@jackieulmer or on facebook
Or, on the blog - jackieulmer.com/questions
How to Choose a Company
I'm so excited about 2015 and all that it holds in store! It's filled with exciting promise.
Have you taken time to plan your best year yet? Please do so if you haven't. See my show 123 for notes and download on how to close out the year and prepare for the new year.
Okay, so on to the business launch.
First, I must stress that I was not really looking for a business. I was looking for some answers, solutions to my future and thinking about my desire to work with my daughter and her friends and Generation Y.
They are a powerful entrepreneurial group when they set their minds to it.
So, would would fit us both?
What would interest her and also be something I could do.
So, I started exploring. Thank goodness for social media as I scoped out Facebook, and Instagram, mostly.
I asked - who is our target market?
Women, mostly. Moms, Students, recent grads, empty nesters - I wanted to tap into every demographic of women and really target my contacts who have Generation Y daughters and see if they may be interested in partnering together to build a new story and chapter in Direct Sales - teams of mother/daughters working together.
Now, I know there are other Mother/Daughter teams out there in other companies, so I am not pretending to be the first. But, I wondered how many of my friends in Direct Sales and not in Direct Sales might have an interest in working with their daughter's like I hAVE....
And what a great "hook" if you will! Certainly a great way to contact and intro our business, right?
Here is a list of the criteria I came up with, keeping in mind Generation Y, my daughter's age and that of her friends -
A product we both use, understand and can talk about.
Product
Sizzle Product
Simple Product
No explanation
Product Experience - immediate glamour lashes
Feel good, look good, Cover girl look
Affordable Retail price point and Priced competitively in market place
Simple to cash and carry on sales and teach one how to make money back just sharing with friends.
Broad appeal among women
Great target in Gen Y and college students, post grad and moms, as well as others.
Affordable start up cost
No risk - even if one decided not to build the business, they would get more than they spent to join in products they can use.
Consumable product.
Something used by most women
Social Media strategy and a company that embraces it and doesn't hide from it.
Exciting company story.
International growth plans
Company and Management
Solid and debt free, Darren already has success building a company, has worked with MLM companies on the inside.
Sizzle Product, simple to share, explain and sell for immediate retail profit.
Conscious of staying price competitive.
Easy, affordable start up cost - $99 - fits any budget and rep gets more value in products than cost.
Money back guarantee.
Appears to be committed to hiring professionals and not just family or from within an inner circle.
"Get" social media and those platforms, more cutting edge
System
Have a facebook virtual party program already in place and it is getting huge results.
Simple show and sell product. Competitive pricing.
Can do home parties, virtual parties and all methods of making the list and contacting. We re using the Go Pro 90 Day Launch Plan.
Compensation Plan
Simple, Straightforward and lucrative.
Company is currently fastest growing DS company to date and already has multiple earners in the multiple 6 and 7 figure annual range. Amazing for a 2 year old company with a lot of "green" reps.
It's a classic plan of - don't try to strategize it or understand it all.
Make your first $2,000 in retail sales in first 90 days, and share the business and products with at least 2 people a day if you want to go slowly, share with 10 people a day if you want to build a 6 figure income in under a year.
We have a simple business plan you can follow and emulate to have the success you want.
Expansion and International Growth
Already in 6 countries with more plans to expand this year. Again, the simple flagship product makes this much easier than other DS companies experience.
Most important to me was finding something that would really be a fit for us both, and that didn't slant too far to my expertise or too far to her age.
And, we found it.
You've probably heard this before but if you just ask God, ask the Universe, it will be delivered.
So, if you are exploring a business and getting started, or planning a shift for 2015, these are some things you may want to consider.
It's easy to get caught up in the emotion of the moment in a business,and one has a better chance at success when we take the time to research, plan and select something that fits us well.
I'm looking forward to drawing on my previous experience as the top recruiter, team builder and income earner in a company with a simple product, simple price point and way to make money without having to recruit, as I know that scares off many people.
Now, having said that, I love teaching people how to effectively build a team, because that is always where the big money will be!
And, I'm excited about having a virtual party and overview platform t easily duplicate and share what we offer.
After all, I have used online methods for more than 15 years to enroll over 1800 people into a business and I am more passionate now than ever.
Here is to an amazing 2015!!!
If you want to know more about our business, visit -
JackieUlmer.com/connect
ACTION steps
Write out your list of what's important to you in a business. Include everything. You may not get it all, but you can come dose and decide what you can and can't live without.
Begin to do your research.
Find others in the company and if you don't know anyone, don't be afraid to interview and sponsor shop.
Be open to something different. While I never totally rued out this product line, I didn't see it as a strong contender always either!
Now, I am super excited and it's funny. I have a brain full of ideas on how to share it easily on social media without really selling!
iTunes reviews shout out!
Carl Prebilski - I have always enjoyed listening to Jackie on her conference calls. She is an inspiration to me and delivers useful information about network marketing. Now that the mp3’s are all here, it will be easier to listen to any call you want. Believe me, you will never get tired of listening to Jackie Ulmer! Carl was our November inner circle coaching winner!
Go to JackieUlmer.com/itunes to leave your review and be entered into a drawing for a free month of coaching
Show notes http://JackieUlmer.com/125
I really do want to hear from you. This world and business needs more connection! Do you have a question or comment for me? Feedback for the show?
Tweet me - @jackieulmer let me know what's on your mind. I'll respond!
and if you have a question for the show, add the hashtag #JackieUlmer
or, ask them at JackieUlmer.com/question and include a link to your blog for a link back!
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Until next time - remember this - Hesitation Never Cashed a Check!
Good luck in your business!
