Social Media Tips For Solopreneurs

Social Media - it’s alluring, addicting, confusing and it's everywhere, right?

 

You might be asking yourself - how is it that some people are monetizing their time on social media?

 

They are generating leads, making sales and gathering new team members.

 

You can, too!

In 1999, I took my business online and have sold products and services in over 40 countries and built direct sales teams in the tens of thousands!

And for 12 years I never left my home to do a business overview in my network marketing business, and I was the number 1 income earner in that company with over 75% of the company in my downline.

 

How did I do it? Using the tools of the internet, Social media and search.

 

Success is Sexy, and yet the Journey and the process that we take to get there is not so sexy and you can probably relate to that.

 

It's hard at times and very challenging.

 

Let’s dig in - focus on only 1 or 2 platforms.

 

Facebook -

 

Profile

About Me

Friends

Content You Share

Engagement

Groups.

Content is ba HUGE part of what we do on Social Media.

 

Take the time to build out your brand and content strategy.

 

Think of what you share, regarding your business, offline.

 

Online is much the same.

 

You have a 30 seconds or minute commercial about your business.

 

You may do a ten minute overview; exchange a business card - that is content.

 

Mirror your online efforts to your offline.

 

Update your profile every 6 months, making sure you remove things that no longer fit and add what does.

 

I want to tell you that your first impression is your profile and the About Me section.

 

The About Me section is the second most visited page of any site including social media.

 

Friends - EXPAND this as quickly, and in the right way, adding friends who might potentially partner with you in some way.

 

Engage with others to get more engagement yourself. That’s how the Facebook Algorithm works.

 

Content -  video is hot, because it creates a 3D approach to who you are. It’s like two friends having coffee. Let video become your friend.

 

For a long time 60% of my leads came in to me through my YouTube channel, now my podcast is kind of taking over from that, so between the two they're really really powerful.

 

Post 4 times a day - 7 a.m. 11 a.m. 3 p.m. and 7 p.m. A 12-hour window there and you can see if you can begin to see over time what type of Engagement that you're getting. Track for 90 days.

 

Create your Center of Influence, 100-250 people.

 

Get in and be active in Facebook Groups.

 

Join me in mine -

http://www.facebook.com/groups/streetsmartwealth 

 

4 groups to focus on -

 

Business related; local; hobby or interest and your own that you start and run.

 

LinkedIn is a professional platform, and you can share a different type of content than you would on Facebook.

 

Not your dinner!

 

Showcase your skills and it's key in Search, google your name and it often shows your LinkedIn platform toward the top.

 

Make your profile very professional,

 

YouTube is big one of my favorite and is huge for search.

 

Big tool for branding yourself.

 

Social versus Search

 

Both important. Search is longevity and leverage.

 

Social is “right now” eyeballs.

 

Make part of your strategy Search related so people can find you WAY after you created the content.

 

This video leverages me because while it took 30 minutes to create and another 30 to edit and upload, it can work for me forever! People searching for social media tips can find this.

 

If I did this as a facebook live, it may last a day or two, but seldom does anyone go back 3 days or more on Social Media.

Content Strategy - take time with this -

 

Educate

Inspire or Empower

Entertain

 

Your content is a work of art on Social Media. Use it to bring people back to your blog.

 

Use Calls to Action, such as visit your blog, like or share.

 

Your blog is your Hub of the universe that's the one piece that you own. Your social media marketing efforts are to bring them back to that!

 

You want to drive them back somewhere where you can capture them as a lead and have someone to follow up with; to build that relationship with; to add to your database and get into your center of influence.

 

Plan your strategy.

 

Brendon Burchard does lone blog post, one video and one podcast each week. Consistently. And, then promotes that content over and over again.

 

Plan yours and DO it!

 

Join me at http://SocialMediaBackstagePass.com for more!